# Games Market

Our target audience is the 3 billion mobile gamers worldwide. The total addressable market is the [$187.7 (2023) global games market](https://wildchain.gitbook.io/wild-dao/extras/references). The served available market is the $106BN mobile games market, and our target market is the $24BN casual mobile games market.

### Mobile Gaming Market

* Mobile games generated approximately 91.8 billion U.S. dollars in annual revenue, and it accounted for 50% of the global games revenue in 2022
* "Mobile Adoption Boomed in 2020 — Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY." — [App Annie's The State of Mobile Gaming in 2021 Report](https://www.appannie.com/en/go/state-of-mobile-gaming-2021/)
* The mobile gaming market, which was worth $98 billion in 2020, is expected to grow to $272 billion by 2030, at an 11 percent compound annual growth rate (CAGR). — [Business Wire](https://www.businesswire.com/news/home/20210625005180/en/Global-Mobile-Gaming-Market-Report-202-Worth-98-Billion-in-2020-the-Mobile-Gaming-Market-is-Forecast-to-Grow-to-272-Billion-by-2030---ResearchAndMarkets.com)
* Mobile gaming market size is excpected to reach US$ 775.69bn in 2032 — [Precedence Research](https://www.precedenceresearch.com/mobile-gaming-market)

### Mobile Casual Game Market

* In-app purchase (IAP) revenue in the Casual Games market was estimated at US$4.83bn. — [Statista](https://www.statista.com/outlook/dmo/app/games/casual-games/worldwide)
* Advertising revenue in Casual Games market was estimated at US$6.54bn. — [Statista](https://www.statista.com/outlook/dmo/app/games/casual-games/worldwide)
* The Number of Mobile Gamers Has Risen to 3 Billion — [Influencer Marketing Hub](https://influencermarketinghub.com/mobile-gaming-statistics/)
* The top-grossing casual mobile game in 2023 was Royal Match with US$ 82.62 million — [Statista](https://www.statista.com/statistics/1265335/top-grossing-casual-gaming-titles/)
* 4 out of the top 6 top-grossing casual mobile games in 2023 had match3 gameplay — [Statista](https://www.statista.com/statistics/1265335/top-grossing-casual-gaming-titles/)
* The casual game genre is by far the most popular genre downloaded in 2021, accounting for 78 percent of all games downloaded

### Wildlife Gamer Market

* "Among internet users (16+), there are currently around 1.6B regular gamers and 1.1B people interested in wildlife. At the intersection of those two, we can find a group of approx. 777M “wildlife gamers”. More than 70% of those “wildlife gamers” are below 40 years old." — [The Rise Of The Wildlife Gamer Report](https://www.scrypt.media/wp-content/uploads/2021/10/Wildlife-report_final.pdf)

### Genre Competitive Analysis

<figure><img src="https://4081417242-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MgOVsYE9Qm-7m9a0fvb%2Fuploads%2F8EuzVuqZYrTWzJe6jDb3%2Fimage.png?alt=media&#x26;token=50ff4045-44a6-4773-8c81-95c1a18663ec" alt=""><figcaption></figcaption></figure>
