Games Market

Our target audience is the 3 billion mobile gamers worldwide. The total addressable market is the $187.7 (2023) global games market. The served available market is the $106BN mobile games market, and our target market is the $24BN casual mobile games market.

Mobile Gaming Market

• Mobile games generated approximately 91.8 billion U.S. dollars in annual revenue, and it accounted for 50% of the global games revenue in 2022

• "Mobile Adoption Boomed in 2020 — Consumers migrated more of their physical needs onto mobile; spend hit new heights at $143 billion at 20% growth YoY." — App Annie's The State of Mobile Gaming in 2021 Report

• The mobile gaming market, which was worth $98 billion in 2020, is expected to grow to $272 billion by 2030, at an 11 percent compound annual growth rate (CAGR). — Business Wire

• Mobile gaming market size is excpected to reach US$ 775.69bn in 2032 — Precedence Research

Mobile Casual Game Market

• In-app purchase (IAP) revenue in the Casual Games market was estimated at US$4.83bn. — Statista

• Advertising revenue in Casual Games market was estimated at US$6.54bn. — Statista

• The Number of Mobile Gamers Has Risen to 3 Billion — Influencer Marketing Hub

• The top-grossing casual mobile game in 2023 was Royal Match with US$ 82.62 million — Statista

• 4 out of the top 6 top-grossing casual mobile games in 2023 had match3 gameplay — Statista

• The casual game genre is by far the most popular genre downloaded in 2021, accounting for 78 percent of all games downloaded

Wildlife Gamer Market

• "Among internet users (16+), there are currently around 1.6B regular gamers and 1.1B people interested in wildlife. At the intersection of those two, we can find a group of approx. 777M “wildlife gamers”. More than 70% of those “wildlife gamers” are below 40 years old." — The Rise Of The Wildlife Gamer Report

Genre Competitive Analysis